Naming Your Course

When it comes to naming your course, you want to make sure that you are choosing a title that directly speaks to your ideal student’s needs and wants. What do they want and what does your online course promise to directly help them do?


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Other naming tips involve identifying specifically who the course is for (e.g. “Cake-Making Course for Beginners”). Adding a qualifier to your title such as ‘for beginners’ or ‘the Basics’ also sets up the course taker to know and expect your next step—which would logically be another course called “Cake-Making Course for Intermediates”.


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This is a particularly reassuring naming style for potential students who lack experience and/or confidence.

Another popular naming convention that works for eCourses is to tell your potential student specifically what is inside so they will not expect something else (or something more).

For example, “Starting a Successful Freelance Writing Career: A Walk-through of the Process” or “Starting a Successful Freelance Writing Career: Three Case Studies”.

Another helpful tip is to include words such as “blueprint” or “system” in your course title.

If you’re offering a process-driven course, include the words “step-by-step”.

Take a few minutes to brainstorm names for your courses using the suggested methods mentioned above.